Polly Staman

Principal

Founder and Principal of Research Collaborative, Polly brings a broad background in marketing, research and consulting to her many satisfied clients. Through keen insights and strong writing capabilities, Polly effectively translates research findings into meaningful and relevant corporate learning.

She has worked extensively with clients concerned with product development, relationship management, branding, ad testing, market segmentation and competitive benchmarking, among other areas. Through her work at Research Collaborative, Polly has served clients in a range of industries including: banking, brokerage, asset management, health care, e-commerce, high tech, consultancies and non-profits.

Polly earned her MBA from Suffolk University, where she was a Marketing Department research fellow and Adjunct Instructor of Marketing and Market Research. She holds a BA in Human Development (Counseling Psychology) from Boston College.

Besides listening, learning and running a successful business, her other passions include gardening, rowing and word games. She shares her office with her adopted black lab mix, Max.

With a broad network of research and content specialists to call upon, we have been able to expand the scope of services and expertise we provide our clients. Whether focus group moderators, PhDs, anthropologists, foreign language speakers or content specialists, we can pull in resources as needed to fill a particular project need, while keeping overall costs low.

We are proud to include these talented research professionals among our regular collaborators:

Susan Dayno

Senior Consultant

After more than 20 years in the research industry, Susan Dayno brings seasoned skills and expertise to every engagement. Her strong attention to detail and command of research methodologies makes her a valuable partner on complex, multi-part tracking studies. And having spent many years on the client side, Susan understands the importance of delivering insights that will be easily leveraged throughout the organization.

Susan’s work has encompassed a range of areas including customer satisfaction, brand measurement, and ad testing. Ms. Dayno has a B.A. from the University of Pennsylvania and an M.S. from Harvard University.

Palma Puzzoli

Moderator

With over 20 years of market research experience (much of it on the client side), Palma has developed a deep understanding of research design and organizational implementation. She is a seasoned moderator, who is highly skilled in engaging with B2B and B2C respondents, including high-level professionals, doctors, financial advisors and HNW individuals. Palma’s expertise spans a wide range of qualitative research methodologies including focus groups, in-depth interviews, online boards/groups and ethnographic research. Prior to her consulting work, Palma has held leadership positions at leading multi-national financial institutions and insurance companies (Health and P&C).

Palma holds an MBA in Marketing from Seton Hall University and a BA in Behavioral Science from Drew University. She is fluent in French and has working knowledge of Italian.

Karl Rexer, PhD

Data Analytics

An acclaimed leader in the field of data analytics, Karl has broad experience in consulting that includes analytic strategy and leadership, predictive modeling, statistics, data mining, direct marketing, CRM, and primary market research. Karl and his Rexer Analytics team have delivered analytic solutions to dozens of companies, including customer attrition measurement and prediction, customer segmentation, targeting and measurement analytics for direct marketing campaigns, customer satisfaction tracking, sales forecasting, product allocation optimization, market basket analysis, product cross-sell modeling and text mining.

Karl has held leadership positions at several consulting firms and two multi-national banks. He holds a BA from The Ohio State University and a PhD in Experimental Psychology from the University of Connecticut.