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    Empowering Clients to make

    Insightful Decisions

    Through Listening, Learning & Leveraging

Listening. Learning. leveraging.

Contact Us Learn More
With strong partnerships throughout the industry, we engage in all types of
quantitative and qualitative research.
Qualitative Research

►  In-depth interviewing
►  Focus groups
►  Online bulletin boards
►  Ethnography/observational research
Quantitative Research

►  Online surveys
►  CATI/Telephone surveys
►  Mail surveys
►  Shopper/intercept studies

Since 1996, we have helped organizations to answer the key marketing issues they face.
This is just a small sampling – bring us your key marketing issue and we will address it together!

  • Brand

    Understanding how your brand fares against competitors and over time across full range of brand funnel metrics.

  • Product/Service Development

    Helping to understand the ideal mix of product and service elements that best motivate your customers.

  • PR

    Using research to get media coverage and elevate your brand as a thought leader.

  • Customer Lifecycle Measurement

    From shopping and selection through to customer experience and loyalty/attrition, helping to understand the client touchpoints with your organization.

  • Personas Development

    Deep dive to understand how key segments think and what makes them tick.

  • Ad Communications Development

    Understanding which executions are most relevant and compelling - and why.

  • Win-Loss

    Providing insight for understanding why prospects - did or didn’t - select your organization.

  "We enjoy working with Research Collaborative for a number of reasons, namely customization, insight, and experience. Polly Staman (Principal) is an active participant in our scoping sessions which not only ensures an efficient process but provides a consultative relationship."

  "Research Collaborative works diligently to ensure that the research will have the best outcome in terms of supporting decisions. We view them as a thoughtful and effective partner in our research efforts."

  "Not only does Polly demonstrate great expertise as it relates to marketing research, she also understands our specific industry and the unique nuances of our business and customers. Polly is an invaluable partner to our organization."

  "The end deliverable from Research Collaborative is more than a standard report of charts and data points – it is rich with proactive insights and suggested action items to consider. Polly has a unique ability to distill and communicate insights in a highly compelling and actionable way."

Why Research Collaborative
You have many choices of research firms you could partner with.
Why choose Research Collaborative?

Left brain + right brain

Actionable research requires both right brain and left brain strengths. At Research Collaborative, we are both creative and analytic, intuitive and rational – we can see the forest and the trees.

Flawless execution

Even with the simplest projects, there are a lot of ‘moving parts’ and much that can go wrong. Our thorough, detail-oriented staff are committed to ensuring flawless execution on every project.

Thoughtful storytelling

We don’t just report data, we tell the story. Our clear, well-written reports artfully tie together the relevant findings with implications for management.

Experienced Project Management staff

Ours is an intimate, boutique consultancy. You know you will have senior management attention from beginning to end and will not be passed off to junior members after a project is ‘sold’.

Cost effective

Don’t let our small size fool you – we have a well-established industry network to call on to deliver cutting edge research while keeping costs low.