Market Research

Helping clients listen to — and learn from — key stakeholders
with custom qualitative and quantitative primary research.

We are obsessed with understanding what makes people tick: How do they feel? What do they like, dislike? What motivates them? What do they think about you? How do they make decisions?

With a range of methodologies in our toolkit, we can address the key questions our clients face:

How is our brand perceived relative to the marketplace?
What drives customer loyalty and where do we need to make changes?
Which positionings resonate most with our prospects and why?
How have consumer perspectives changed over time?
Who are the key personas or segments and how can we bring them to life?

Bring us your questions and let us develop a research plan that will get the answers and empower your decision-making.

Methodologies:

Surveys
Focus groups (online or in-person)
Bulletin Boards
Observational/shopping
One on one interviews or dyads

Market Research + CI

Determine where you stand and be sure you stand out.

LEARN ABOUT CI

Just about every large corporation in America regularly conducts
robust market research and in-depth competitive intelligence. But very
few do so in a connected or coordinated way — typical corporate
structures have silos that block such connectivity or coordination. This
means the great work from Market Research and the great work from
Competitive Intelligence exist in isolation. Sometimes that’s OK, but
sometimes a more panoramic approach is needed.

Research Collaborative helps address this need.

A combined market research and competitive intelligence approach has several key benefits:

Insight into what clients want and need and who best delivers on those demands—you or your competitors?
Ability to separate perception from reality — what clients think and believe (which is critically important) relative to what competitors actually deliver and are capable of
Relative position—you may think you’re meeting client needs fully, but what if competitors offer even more? What if they promise more? What if they deliver more, maybe even at a lower cost?

Armed with the answers to these multifaceted questions, you can both address client needs and be sure you’re staying ahead of competitors and keeping them at bay.