Just about every large corporation in America regularly conducts
robust market research and in-depth competitive intelligence. But very
few do so in a connected or coordinated way — typical corporate
structures have silos that block such connectivity or coordination. This
means the great work from Market Research and the great work from
Competitive Intelligence exist in isolation. Sometimes that’s OK, but
sometimes a more panoramic approach is needed.
Research Collaborative helps address this need.
A combined market research and competitive intelligence approach has several key benefits:
- Insight into what clients want and need and who best delivers on those demands—you or your competitors?
- Ability to separate perception from reality—what clients think and believe (which is critically important) relative to what competitors actually deliver and are capable of
- Relative position—you may think you’re meeting client needs fully, but what if competitors offer even more? What if they promise more? What if they deliver more, maybe even at a lower cost?
Armed with the answers to these multifaceted questions, you can both address client needs and be sure you’re staying ahead of competitors and keeping them at bay.
