Brand Health
Understanding how your brand fares against competitors and over time across a full range of brand funnel metrics
Since 1996, we have helped organizations answer the key questions they face.
This is just a small sampling – bring us your challenges and we will address them together.
Understanding how your brand fares against competitors and over time across a full range of brand funnel metrics
Identifying the ideal mix of product and service elements that best motivates your customers and stands out from the competition
Using research to get media coverage and elevate your brand as a thought leader
Examination of best practices (within and/or outside your industry) to address deficiencies, achieve best-in-class status, and leapfrog rivals
From shopping and selection through to customer experience and loyalty/attrition, helping to understand the client touchpoints with your organization
Review of new technologies, new categories of competitors, or other fast-moving market developments you need to stay ahead of
Deep dive to understand how key segments think and what makes them tick
Competitor side-by-side analysis (battle cards) and deep client & executive profiles to improve your sales effectiveness and results
Understanding which executions are most relevant and compelling - and why
Weighing M&A, de novo development, or partnership options to enter new lines of business
Providing insight for understanding why prospects did - or didn’t - select your organization
Stress-testing strategy through competitive scenario analysis
“My internal client is delighted with the talent supply chain research (...) Lenore and her team did a really good job. I was pleased to see that they not only answered our questions, but they really went the extra step to draw conclusions/comparisons that lend themselves to stories for us”
—Head of Market Intelligence, staffing firm
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